Engineering the aesthetic of complexity
By merging scientific rigor with design mastery, I help organizations transform complex visions into authoritative brand ecosystems built to scale and command lasting global presence.
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I have earned the trust of global stakeholders through 15+ years of creative leadership in elite environments—from EPFL research labs to NASDAQ-listed MedTech.
By combining PhD-level rigor with Swiss design precision, I manage high-stakes visual challenges where accuracy and aesthetic mastery are vital. My work translates complex innovation into tangible outcomes, including business growth, project notoriety, and top-tier scientific impact. -
I architect Brand Blueprints that transform technical complexity into premium visual experiences. My hands-on mastery covers 360° visual identity, motion design, data visualization, and UX/UI. I deliver precision-engineered assets across every high-stakes touchpoint: from digital ecosystems to physical environments and strategic communications.
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I partner with leaders who must translate specialized knowledge or sophisticated visions into market authority. While my core expertise lies in DeepTech, Science, and Health, my methodology is built for any sector where precision and storytelling are vital—including, Cultural Landmark projects, Sport, and Visionary Consumer brands, demanding Swiss-standard aesthetics to bridge the gap between a complex core and a global audience.
North Star
I distill technical complexity into operational excellence through Swiss-standard design.
My mission is to empower organizations to achieve exceptional quality across their entire visual landscape. I deliver the singular blueprints needed to elevate brand notoriety—fusing fundamental design principles with uncompromising aesthetic precision.
CORTEO
CORTEO is a multidisciplinary initiative combining brand identity, UX/UI foundations, and a high-fidelity prototype for an investigational neuroscience platform. Designed for clinical and research environments, it establishes a credible, modern framework to visualize, explore, and collaborate around complex multimodal brain data.
GAiAPSE
An award-winning in-house interactive dataviz platform revealing SOPHiA GENETICS’ global clinical network. It transforms large-scale adoption metadata into actionable insights and authentic communication assets—bridging internal analysis, executive storytelling, and external engagement through a single, data-driven visual system.
Spirited Genomics
Spirited Genomics marks the strategic transformation of SOPHiA GENETICS’ visual identity into a coherent, scalable brand system. Led from pre-IPO to post-IPO, the project redefined how complex genomic intelligence is expressed, deployed, and sustained across global, high-stakes communication environments.
ReWalk
ReWalk is a groundbreaking neurorehabilitation research initiative at EPFL and CHUV, aimed at restoring locomotion after spinal cord injury. The project combines advanced neurotechnologies with rigorous scientific communication to bridge research, clinical practice, and public understanding.
ECHOOO
ECHOOO is a co-initiated SaaS platform designed to modernize how organizations manage, deploy, and produce brand communication assets. The project combines brand system design, UX/UI, and product strategy to bridge creative ambition with operational efficiency at scale.
Innovation Summit
The Innovation Summit is a multi-day international conference series designed to foster collaboration across precision medicine. Through a distinct visual identity and cohesive experience, the project translated SOPHiA GENETICS’ vision of collective intelligence into a credible, engaging, and neutral professional platform.
Manifesto
A personal editorial initiative crystallizing my 2024 creative manifesto into a designed book. It articulates my values, methodologies, and visual language through selected projects, demonstrating how cross-disciplinary practices converge into coherent, high-impact creative systems.
Trient Uprising
Trient Uprising is a Swiss alpine climbing festival born in the Vallée du Trient, designed to evolve from a local gathering into a bold, recognizable cultural event. The project focused on crafting a disruptive identity system to support visibility, growth, and multi-channel activation.
Core Disciplines
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Establishing Authority
I build 360° identities that establish immediate credibility in high-stakes environments. I help projects transition from initial research to global markets by aligning visual standards with the level of technical or cultural innovation. -
Design Operations & Systems
Systematizing the production of creative assets through Design Ops advice and practical solutions. By implementing online templates, structured workflows, and clear guidelines, this framework ensures uncompromising quality and operational efficiency across all global brand touchpoints. -
Translating Complexity
I convert complex datasets into interactive narratives through scientific rigor. I help engage audiences ranging from specialized experts to the general public, using precision to ensure clarity and understanding across all channels.
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Dynamic Storytelling
I transform static concepts into high-end animations that capture attention and reinforce brand authority. By integrating sophisticated movement and cinematic storytelling, I help communicate complex technical processes or brand visions with clarity and significant visual impact. -
Rapid Prototyping & Interaction
Delivering fast, dynamic design prototypes with motion and clickable interactions. These high-fidelity visuals accelerate product development and fundraising by presenting complex concepts in realistic environments that foster collaboration and stakeholder engagement. -
High-fidelity assets for strategic milestones and physical touchpoints.
I architect high-end visual assets for critical moments—from C-suite decks and fundraising presentations to technical documentation and exhibition environments. By ensuring absolute visual consistency across digital and physical media, I provide the premium finish required to build trust and support high-stakes decision-making.
