Manifesto
A personal editorial initiative crystallizing my 2024 creative manifesto into a designed book. It articulates my values, methodologies, and visual language through selected projects, demonstrating how cross-disciplinary practices converge into coherent, high-impact creative systems.
Commissioning Partner
Independent Initiative
Sector
Design
Discipline
Editorial Design
Photography
Completion Date
2024
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A self-initiated project developed under my consulting entity, serving as both an authored reflection and a professional showcase. It integrates commissioned and non-commercial projects delivered for organizations such as SOPHiA GENETICS, alongside personal explorations, positioning partners as contributors to a broader creative and intellectual ecosystem.
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How to translate an atypical creative profile—bridging brand systems, personal fieldwork, and experiential practices—into a clear, credible, and structured narrative without fragmenting its meaning or diluting its professional relevance.
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I designed CURYOS as an authored editorial experience, applying rigorous layout, typography, and narrative sequencing to connect personal exploration with commissioned work, revealing how unconventional inputs can strengthen strategic and visual communication outcomes.
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The project involved designing a complete digital book, curating and post-producing original photography, writing project narratives, and structuring visual case studies such as Steep eMOTIONS, linking alpine fieldwork to high-stakes corporate storytelling.
Impact
CURYOS functions as a legacy piece demonstrating my ability to construct distinctive visual systems by merging disciplines often considered unrelated. It illustrates how lived experience, authored photography, and editorial rigor can replace generic stock imagery and elevate brand narratives.
Applied to contexts such as SOPHiA GENETICS’ IPO communication, the approach reinforced authenticity, emotional resonance, and narrative clarity. More broadly, CURYOS positions creative direction as an integrative practice—capable of generating long-lasting, meaningful visual experiences across commercial, cultural, and institutional projects.