Engineering the aesthetic of complexity

By merging scientific rigor with design mastery, I help organizations transform complex visions into authoritative brand ecosystems built to scale and command lasting global presence.

  • I have earned the trust of global stakeholders through 15+ years of creative leadership in elite environments—from EPFL research labs to NASDAQ-listed MedTech.
    By combining PhD-level rigor with Swiss design precision, I manage high-stakes visual challenges where accuracy and aesthetic mastery are vital. My work translates complex innovation into tangible outcomes, including business growth, project notoriety, and top-tier scientific impact.

  • I architect Brand Blueprints that transform technical complexity into premium visual experiences. My hands-on mastery covers 360° visual identity, motion design, data visualization, and UX/UI. I deliver precision-engineered assets across every high-stakes touchpoint: from digital ecosystems to physical environments and strategic communications.

  • I partner with leaders who must translate specialized knowledge or sophisticated visions into market authority. While my core expertise lies in DeepTech, Science, and Health, my methodology is built for any sector where precision and storytelling are vital—including, Cultural Landmark projects, Sport, and Visionary Consumer brands, demanding Swiss-standard aesthetics to bridge the gap between a complex core and a global audience.

North Star

I distill technical complexity into operational excellence through Swiss-standard design.
My mission is to empower organizations to achieve exceptional quality across their entire visual landscape. I deliver the singular blueprints needed to elevate brand notoriety—fusing fundamental design principles with uncompromising aesthetic precision.

Core Disciplines

  • Establishing Authority
    I build 360° identities that establish immediate credibility in high-stakes environments. I help projects transition from initial research to global markets by aligning visual standards with the level of technical or cultural innovation.

  • Design Operations & Systems
    Systematizing the production of creative assets through Design Ops advice and practical solutions. By implementing online templates, structured workflows, and clear guidelines, this framework ensures uncompromising quality and operational efficiency across all global brand touchpoints.

  • Translating Complexity
    I convert complex datasets into interactive narratives through scientific rigor. I help engage audiences ranging from specialized experts to the general public, using precision to ensure clarity and understanding across all channels.

  • Dynamic Storytelling
    I transform static concepts into high-end animations that capture attention and reinforce brand authority. By integrating sophisticated movement and cinematic storytelling, I help communicate complex technical processes or brand visions with clarity and significant visual impact.

  • Rapid Prototyping & Interaction
    Delivering fast, dynamic design prototypes with motion and clickable interactions. These high-fidelity visuals accelerate product development and fundraising by presenting complex concepts in realistic environments that foster collaboration and stakeholder engagement.

  • High-fidelity assets for strategic milestones and physical touchpoints.
    I architect high-end visual assets for critical moments—from C-suite decks and fundraising presentations to technical documentation and exhibition environments. By ensuring absolute visual consistency across digital and physical media, I provide the premium finish required to build trust and support high-stakes decision-making.

  • "Jean-Baptiste combines scientific knowledge with great skills in the preparation of static and dynamic visuals, and always with superbly elegant, tasteful and creative representations. Greatly recommended.

    Prof. Dr. Gregoire COURTINE | Neuroscientist, EPFL-CHUV | Director NeuroRestore | Co-founder of ONWARD Medical

  • "Jean-Baptiste’s work on CORTEO has been a massive facilitator in building our stakeholder network. His vision and rapid visual prototyping earned us immediate trust and engagement from partners, surpassing all initial expectations. I highly recommend him to leaders who need to transform technical complexity into clear, professional, and scalable assets.

    Prof. Dr. med. Dr. sc. nat. Maxime Baud | Senior Physician, Seizure Unit, University Department of Neurology, Inselspital Bern

  • "Your video came across so clearly to a lay audience, conveying the point we needed to make simply and graphically. I am so impressed with what you created in such a short amount of time!

    Ashley Easter | Head of Strategy & Partnerships, ASTRA ZENECA

  • "GAiAPSE transforms complex global operational data about healthcare institutions into an interactive 3D experience that delivers clear, data-driven insights for strategic decision-making and public engagement. This visualization does more than inform, it inspires, and engages. With openness about its methods and outstanding visual quality, it’s a powerful tool for communication and action.

    Charlotte Cabane on behalf of the SwissViz Award jury | Managing consultant, D-ONE

  • " There is no question that Jean-Baptiste is passionate, as he identifies very closely with his work and strives for the highest possible quality short of perfection. This willingness to reconcile his high standards with a pragmatic « better not perfect » attitude allows him to adapt to the moment and hit moving targets during times of great change.

    Luke Smith | Former Director of Digital Marketing, SOPHiA GENETICS | Senior UX Designer, Google

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